The magic of creative thinking

What this course is about?

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world,” said Albert Einstein. This course, led by the innovative thinker Tobias Grünfelder, dives into the depths of creative thinking. Tobias introduces the “IDEAS Framework” for Creative Thinking, a unique approach that combines imagination with structured thinking. This course isn’t just about thinking outside the box; it’s about reimagining the box itself. Participants will explore how to harness their creativity to solve complex problems, generate new ideas, and innovate in their respective fields. The course emphasizes the importance of creativity in today’s fast-paced, ever-changing world and equips participants with the tools to think like visionaries. Get ready to embark on a journey that will challenge your conventional thinking and open new horizons of possibility!


  • How does magic influence creative thinking?
  • How does creative thinking differ from traditional problem-solving methods?
  • Learn to apply the “IDEAS Framework” to foster innovation and creativity in your work.
  • Understand the role of imagination in professional and personal growth.
  • Discover the power of creative thinking in driving change and innovation.

Training methods

  • Live magic and input
  • Group work
  • Discussions
  • Hands-on creation of your own “MAGIC” tricks

About the Instructor

Tobias Grünfelder is a magician, PhD student and lecturer at the chair of Institutional Economics at Zeppelin University’s Leadership Excellence Institute (LEIZ) in Germany. His research focus on transcultural management studies aims at understanding the conditions and determinants of productive transcultural cooperation, focusing on the related organisational and individual learning processes. In addition to his research, Tobias works as a diversity trainer and magician. In cooperation with the German embassy and the Goethe-Institute, he has travelled to various countries as a “magical ambassador” to promote transcultural understanding. Feel free to check out his Tedx Talk about “The MAGIC of Transculturality – Working Across Cultures”.

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